No*Changes round-up.
1 April 2023This week I can’t ignore the big clown shoe-wearing, water-squirting flower-lapeled elephant in the room. April Fool’s Day can either be the groan-inducing beast of the brand world or the opportunity to realise the ideas that ended up in the ‘we couldn’t possibly’ powerpoint in the sky.
From the weird to the wonderful - with a sprinkle of reeeeally??? inbetween.
Papa John’s Pizza Protein Shake
A protein shake that tastes like pizza… I for one can get behind Papa John’s April Fool this year. The "Drool" shake comes in three variations - Cheese and Tomato, All the Meats, and The Vegan Works. So now you can satisfy your pizza cravings without sabotaging those hard-earned gains.
Ocado Edible Candle
If you work at an agency and you haven’t pitched a take on a candle to your client, are you even an agency? Ocados have brought us a kimchi and cheese scented smelt, which claims to combine mature cheddar and fermented cabbage, held together with a piece of toasted bread. So all you have to do is light up this fragrant candle, let the cheesy goodness melt, and voila! You can dip or drizzle to your heart's content.
Pizza Express Savoury Easter Egg
In my opinion they missed a trick not making a Duke Sweat Dip Selection but I guess it’s better to stay on the right side of the Royals. Instead, behold their limited edition Easter egg - the 3D Pizza Egg, available in Padana and American Hot flavours. Mimicking the structure of a traditional egg, except made entirely out of cheese and tomato sauce. Chocolate is so overrated anyway.
La Vie 100% Animal-Based Bacon
I absolutely love this April Fool from La Vie, the plant-based food brand, momentarily re-named La Mort (get the Duolingo out). Their Chief Executive, Nicolas Schweitzer, believes that since 99% of the meat consumed today comes from animals, it only makes sense for them to hop on the bandwagon. They've also released a parody video featuring Schweitzer himself, giving viewers a tour of a slaughter lab. A delicious rasher of irony.
Malibru
My Scottish genes would not allow me to do a run-down that didn’t include the mighty Bru. Who says Scotland and the Caribbean can't collaborate? Malibu and Irn Bru have decided to prove everyone wrong by coming together to create the ultimate mash-up drink - Malibru. The perfect combination of white sandy beaches, iron girders, and a sun-kissed Cumbernauld.
