Maximalism: Embracing excess.
As someone whose wardrobe is the designer cliché of black, grey, and if I’m feeling a little bit out there.. a white t-shirt, my love for all things maximalism in the design world couldn’t be more different. Bold, diverse and embodies a freedom through creativity that is far removed from the well worn path of white space and stripped back design.
And it’s not just in graphic design that things are being taken to the max. Everything from the anti-fashion movement, rejecting ‘fast-fashion’ and instead emphasising individuality and self-expression, to interiors that are unapologetic in their eclectic mix of colours, patterns, textures, and objects that come together to create a vibrant and dynamic space.
Featured image ©Andreea Robescu.Andreea Robescu
Based in Barcelona, Andreea’s use of bold colours, abstract shapes and texture embodies Maximalism. Her work often draws inspiration from nature, particularly the flora and fauna of her native Romania. Filled with richly layered textures, intricate patterns, and unexpected juxtapositions that create a sense of depth and movement.
With an impressive client list such as Tiffany & Co, Sephora and Céline to name a few, Andreea continues to experiment with new techniques and styles, always pushing the boundaries of what is possible with colour and form. For fans of maximalism and vibrant art, Andreea Robescu is definitely an artist to watch.
Yayoi Kusama
You can’t talk about Maximalism without thinking about the legendary Yayoi Kusama. Born in 1929 in Matsumoto, Japan, Kusama's early life was filled with artistic pursuits, which she pursued with dedication and passion. In the 1950s, Kusama moved to the United States where she quickly became involved in the New York art scene.
Kusama's work is characterised by her use of repetition, bold colours, and abstract forms. Her most well-known pieces are her immersive installations, which often feature large-scale sculptures covered in her signature polka dots. These installations create a sense of wonder and playfulness, inviting viewers to engage with the work in an interactive way. In addition to her installations, Kusama is also known for her paintings, performance, video art, fashion, poetry and fiction.
Sasha Bikoff
As a massive fan of Architectural Digest (who doesn’t love having a snoop round other homes) Maximalism is being seen in some of the most prestigious homes across the world. And Sasha Bikoff is a much sought after interior designer who’s work embodies this movement.
Born and raised in New York City, Bikoff's unique aesthetic combines elements of classic design with bold colours, patterns, and unexpected details. Her work has a sense of whimsy and playfulness, creating spaces that are both elegant and fun.
In addition to her residential work, Bikoff has also designed commercial spaces and has collaborated with brands like Versace and Airbnb. And has been recognised as a rising star in the design world, with features in publications like Architectural Digest, Elle Decor, and Vogue.
