No*Changes round-up.
25 March 2023From Heinz and Absolut Vodka’s boozy tomato sauce collaboration, to Nutter Butter embracing the surreal, using only organic engagement to carve a Gen-Z audience with zero paid social media. Let’s take a look a this week’s highlights in all things creative.
Main image ©John PainoHeinz x Absolut
Gigi Hadid’s Instagram and Tiktok viral recipe has clearly kick started this collab of Heinz and Absolut. Giving the graphic designers a chance to play with the iconic bottle shape and heritage of Heinz. Some people thought this was an early April Fool’s joke, but this pairing has got everyone talking.
Nutter Butter
Dentsu Creative worked smart to double Nutter Butter’s follower count with a fully organic social media strategy and played into the power of the niche.
With a strong meme energy, Nutter Butter have tapped into the Gen Z life blood… irreverent and surreal with their fans at the heart of what they do. Traditional graphic designers might be turning in their golden ratio graves, but no one can deny this content grabs your attention in all the right ways.
Shrooly
I couldn’t go a week without mentioning my heartbreak and utter emptiness that The Last of Us series ending has left me in. A true fan in all aspects of the word.. I’ve played the game a few times now, making sure to complete it again before the series began. And have I started scouring Netflix for anything staring Pablo… yes. Do I regret that. No (how was I so late to Narcos!).
So where better to end than on mushroom tech. The Shrooly is the smart device for growing your own, non-zombie inducing fungus, automatically growing mushrooms for you within a week. Starting price of $299 for the basic starter kit, there’s also a huge range of types of mushroom pods to try.
